Dorsey Multi-Function Process Map® An Informing Tool to Transition Small Business to Evidence-Based Decision-Making Transition Small Business to Evidence-Based Decision-Making Research Thesis by Dr Carla Dorsey

Research Thesis by Dr Carla Dorsey
Published by University of South Florida, Digital Commons

In small businesses, underperformance and lack of growth can be the results of poor decision-making based on gut-feel rather than data or evidence. The result is often ad-hoc business processes that do not evolve into efficient organizational routines. Evidence (data)- based decision making (EDM) has proved effective for large firms. This study tests the use of EDM in small businesses by applying an organizational mapping tool called the Dorsey Multi- Function Process Map® (DMPM), a descriptive visual analytic, as a way to help small businesses transition from gut-feel to data-based decisions.