Research Thesis by Dr Carla Dorsey
Published by University of South Florida, Digital Commons
In small businesses, underperformance and lack of growth can be the results of poor decision-making based on gut-feel rather than data or evidence. The result is often ad-hoc business processes that do not evolve into efficient organizational routines. Evidence (data)- based decision making (EDM) has proved effective for large firms. This study tests the use of EDM in small businesses by applying an organizational mapping tool called the Dorsey Multi- Function Process Map™ (DMPM), a descriptive visual analytic, as a way to help small businesses transition from gut-feel to data-based decisions.